Joves Perlal Lengua Organization

Hello everyone I am a small business owner out here in North Florida and I have a few problems when it comes to expanding my already substantial market footprint and market. I deal mainly in government contracting services that work primarily and exclusively for the united states military. however I now want to expand into the normalized civilian sectors of the market. but I am having trouble getting people to my website for services. I advertise with all the search engines but its not enough. Should I use the seo services I have head so much about? Is it worth the money to invest in this type of progarm?